Sustainability & carbon footprint

As an Ethical Freelancer, I’m also working on making my business more sustainable.

Sustainability and sustainable business mean different things to different people.

It can mean both doing business sustainably, and having a business that is sustainable.

One definition of sustainability refers to “doing business without negatively impacting the environment, community, or society as a whole.”

Another definition of sustainability refers to “the ability to maintain or support a process continuously over time.”

For me, it covers:

  • My carbon footprint, and reducing and offsetting it
  • The platforms I’m active on and work with
  • How my business impacts others and the planet
  • The affect it has on my own – as well as my colleagues’ and clients’ – health and wellbeing too

My website’s carbon footprint

I’ve taken steps to make my website more sustainable and faster to load. I’ve removed large photos and images, and where images are necessary I’ve reduced the image size and file size.

According to and their the carbon results for are positive.

Hurrah! This web page is cleaner than 86% of web pages tested

Only 0.14g of CO2 is produced every time someone visits this web page.

This web page appears to be running on sustainable energy.

Over a year, with 10,000 monthly page views, produces 16.98kg of CO2 equivalent.

The same weight as 0.11 sumo wrestlers and as much CO2 as boiling water for 2,301 cups of tea.

18 billion bubbles
Woah, that’s a lot of bubbles!

1 tree
This web page emits the amount of carbon that 1 tree absorbs in a year.

44kWh of energy
That’s enough electricity to drive an electric car 284km.

Reducing atmospheric carbon & supporting bio-diversity

A Champion Trapper, and Proud Member of Carbon Trap, I am fully committed to reducing atmospheric carbon and helping to attract and protect bio-diversity wildlife species through wildflower planting.

My membership helps capture and store carbon from the atmosphere through the planting of elephant grass here in the UK. Elephant Grass reduces harmful greenhouse gases and helps slow the effects of climate change. This process also helps to improve soil health and support the rural economy.

Member of Carbon Trap