Digital Marketing Services

Giles Metcalfe Digital – Social Media & Digital Marketing Services

Giles Metcalfe Digital can offer you various Social Media and Digital Marketing Services, including LinkedIn Account Management, Website SEO Audits and Reports, plus Google Ads PPC (Google Ads Search Certified) and Google Analytics.

Social Media Account Management

Not convinced of the real benefits of social media as part of an integrated digital marketing strategy? According to Hubspot, 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses, while 80% of marketers indicated that their social media efforts increased traffic. With these types of statistics, the benefits of social media marketing can no longer be ignored.

I can manage your social media presence through LinkedIn, Posting on your behalf.

The effectiveness of the Posts put out can be tracked and response and engagement measured. Reporting is quick and easy with clear and concise dashboards and all the statistics you could ever want.

Google Ads Pay Per Click (PPC)

As a Certified Google Ads Search professional I create and administer effective Google Ads PPC Campaigns to drive traffic to your website.

Google Ads Search Certified

The Benefits of PPC

If you’re unsure of the benefits of PPC and the potential return on investment (ROI) then let me convince you. The competition for visibility on the first page of the search results in Google and other search engines is fierce.

Alongside organic search engine optimization (SEO), pay-per-click (PPC) gets you not only onto the first page of results but at or towards the top of that page, ahead of your competition (depending on your budget levels and spend, of course). If you’re not there already, rest assured that your peers will be.

PPC plays well with Organic

“But I’m already focusing on the organic search side”, you say? Well then, why not take it to the paid side as well.

Studies show that pay-per-click also has a positive impact on organic rankings and click-through rate in many cases, when you run both Paid and Organic.

But, did you know that the presence of ads reduces the click-through rate of the first Organic result by around 30 percent — so even if you achieve a number one ranking through organic, you’re missing out on clicks if you aren’t visible within the Paid results too.

Other benefits

Aside from all of the studies on how PPC can drive real results for all types of brands and companies that I can quote to you, you should also consider the benefits of PPC advertising in general.

Benefits and advantages are the amount of control and visibility that PPC offers you in your digital marketing efforts. The straightforward nature of PPC puts you in the driver’s seat. Arguably more so than most other forms of advertising and marketing. Also, when done right, the benefits outweigh the risks. You only spend what you can afford to spend.

I will work with you to make your PPC budget work hard for you and bring back an excellent ROI.

Quick results

Unlike organic SEO, PPC shows results very quickly.

We all know how important organic search traffic is for long-term website marketing as part of a digital marketing service. However, it has a longer cycle to prove ROI.

PPC shows results fast, and gives you a good Return on Ad Spend (ROAS).

Start a PPC campaign on Monday and you literally start seeing results in terms of traffic and conversions within 24 hours (depending on a variety of factors, obviously).

Good versus great PPC

Good PPC takes skill. Great PPC takes strategy, a thorough understanding of the advertising platforms, a solid knowledge of rules and guidelines, and a little creativity and marketing sense.

I have a wealth of knowledge and experience in this field. Place your trust in a well-established, credible, ethical and reputable Google Ads Search Certified Freelancer who wants to work with you and your business long-term.

Search Engine Optimisation (SEO)

For some people, SEO is a minefield of myths, misinformation and conflicting advice. But, when done properly, SEO is an effective boost to your organic search engine ranking. It also has a beneficial knock-on effect for PPC campaigns.

My Website Audit and Report service reviews your existing web content. You get a Report that recommends improvements to bring your SEO up to scratch.

Consultancy & Training

Need advice and training on digital marketing but want to keep it in-house rather than outsource it? I deliver informative and effective consultancy to you and your team at your site or a location to suit.

Contact me to find out more about my Digital Marketing Services

Contact me to find out more about my integrated and affordable Digital Marketing Services and consultancy, today.