About Giles Metcalfe Digital

Giles Metcalfe Digital background

Motivation to go freelance

Giles Metcalfe Digital started in 2014. I decided to strike out on my own as a self-employed digital marketing freelancer with Giles Metcalfe Digital after gaining 20 years’ marketing and digital marketing experience. My skills were honed working in marketing departments, specialist business units and full service design and marketing agencies. That was from 1994 until 2014. Then, life’s twists and turns saw me burnt out and parting company with my last full-time employer by mutual consent.

At this point, I’d been working a 60-hour week: 8-to-6 in the office, no lunch break, with a commute there and back, as well as additional time in the evenings too. This was unsustainable. So, we went our separate ways.

You can read about these experiences in Helen Hill’s book, Falling Off The Ladder.

Getting established

I actually tried for another full-time role subsequently, this time with an agency in Huddersfield. After going for interview, they offered me the chance to work with them on a freelance self-employed basis. The Agency then gave me enough work to keep me in business for the first year and beyond, as well as referring my services to their contacts. I’m massively thankful to them for giving me that start in business and seeing me through the difficult first year. As with relationships, if you can get through your first year in business that’s half the battle.

What do I love most about being a freelancer?

Seeing the businesses I work with get new leads, sales and clients from the campaigns I’ve done with them is great – it’s really satisfying and shows that I’m doing my job well. My business is built on the success of the businesses I work with. I’m successful if they are, and seeing them grow and prosper really is a source of pride.

Being my own boss and stepping away from the traditional 9-to-5 rat race has been really good for me in terms of my mental health/health and well-being. I certainly don’t miss working in large, noisy open plan offices where the air conditioning means that you shiver in summer and boil in winter! I like being able to control my own workspace and comfort, and I listen to BBC 6Music when I’m working.

Even before the pandemic, I enjoyed working from home in my own environment, albeit spending a couple of days a week in a co-working space to give me in-person contact with other people, which is important.

Being independent and being in charge of my own time. is great. I still have to respond to client calls and emails, but I work when I want to. I’m not a morning person, and I’m more productive in the afternoon and early evening, so that’s when I get most done.

I’m striving to find a balance between being busy and being comfortable, as well as working smarter rather than working harder. Admin tasks and networking take up a lot of time, but they need doing and networking is well worth the time and effort.

I started out with the idea that I was a ‘freelancer’, but then I had to acknowledge and accept that I was running a business, with all that being a self-employed micro business owner entails.

Ethical Business & Sustainability

My LinkedIn Headline says I’m an Ethical Digital Marketing Specialist & Freelance Hero. I’m always working towards being more sustainable and reducing my carbon footprint. I do business “the right way” – i.e. ethically, with respect for diversity, and supporting others. This approach is reflected in and encouraged by the membership organisations I’m part of and the people I meet through their events. I’m always striving to do better, so I’m keen to learn from others who are further along in their green living and sustainability journey.

FSB Member

Freelance Heroes

Good Business Charter Accredited

My business network and support network

Having a business network and a support network around you is absolutely crucial. Your business network will refer you and your services to other people, so new work comes to you, meaning that you don’t have to go looking for it. My support network was there for me when I was struggling or needed help and advice. We all experience down times and setbacks, and, as the saying goes, no man – nor woman – is an island. I’ve got some great people around me, including people who pass on referrals, my associates, business mentors and a great accountant. I’m also a member of Freelance Heroes and the FSB.

Read more about me here – my ‘Ten Minutes With’ interview with Tamsin Parker from Legs PR.

Previous experience

I’ve worked in a variety of roles in different industries and sectors in the past, including:

  • Agency side
  • Client side
  • Not for Profit (charities)
  • Private sector (corporate, B2B & B2C, Construction, Publishing, Design & Marketing, Information Technology)
  • Public sector (Education, Health and Social Care, Social Housing, and Blue Light)

See my LinkedIn Profile for more details and to read what other people have said about me in my recommendations.

Giles Metcalfe Digital Cow Logo

Freelance Digital Marketing services

I work with my own clients and as a White Label Freelancer for agencies.

Now Lancashire-based (previously Leek, Staffordshire Moorlands), I’m a self-employed Freelance Digital Marketing specialist with a proven track record of delivering increased website traffic, brand awareness, social media engagement and ROI/ROAS (that’s Return On Investment and Return On Ad Spend if you were wondering) through digital marketing strategy and activities. Basically, I help you to sell your products and services to people, via various digital marketing channels.

A proven track record of good ROI and ROAS

One of my clients saw a 600% return on investment in terms of new work gained versus their outlay for the social media work I do for them.

Another has seen a massive increase in their website traffic and orders off the back of the PPC Campaign I run for them, year after year, allowing them to invest in new machinery and additional staff to grow the business and expand their product offering.

An ecommerce business is currently getting back around £150 in sales revenue for every £1 spent with Google Ads as a result of the PPC Campaign I set up and manage for them, month on month.

Whilst I can’t promise the same results for you, as there’s no guarantee of performance and high return, give it a try and see what happens. If it works then do more of it.

How much do I need to spend on marketing?

Not got thousands of £s to spend? That’s OK. Try a PPC Campaign with a small daily budget, get an SEO Review with Digital Marketing Strategy Consultancy built in, or ask me to manage your social media for you. From as little as one hour per week.

How much do you cost?

My Hourly, Half Day and Day Rates are reasonable because I have low overheads. My rates are higher than some, but I will give you great service and try hard for good ROI/ROAS. I don’t tie anybody into a contract. All I ask is that you pay me promptly for the work I do. Contact me to discuss your requirements and what my rates are.

My specialities

My specialities include:

  • Google Ads PPC (Google Ads Search Certified)
  • Google My Business listing optimisation
  • SEO (Search Engine Optimisation- On-page & Technical)
  • Social Media Account Management
  • Digital Marketing Strategy Consultancy


  • Social Media PPC Advertising
  • Ecommerce
  • Reviews
  • Web Content / Blogging / Online & Offline Journalism*

*I’ve previously been a freelance writer/blogger for various football websites & magazines, including ‘Duck’, ‘Got, Not Got’​, ‘Late Tackle’​ and ‘The Football Pink’​.

Please contact me for more details about the digital marketing services on offer and to discuss your requirements.