Giles Metcalfe Digital Marketing

Giles Metcalfe Digital: Marketing Services, Leek, Stoke-on-Trent, Staffordshire

Based in Leek in the Staffordshire Moorlands, not far from Buxton, Macclesfield and Stoke, I am a self-employed freelance Digital Marketing specialist. I can help get your website on Page 1 of the Google search results and drive traffic to it through GMB, SEO, PPC and social media.

Giles Metcalfe

Digital Marketing Services: Google Ads PPC Campaigns, Google Analytics, SEO, Social Media Account Management & Advertising, Web Content Creation, Consultancy

Digital Marketing

My business focuses on Digital Marketing services, including Google Ads PPC Advertising. I’m Google Ads Search Certified, and have many years experience in setting up and managing successful Google Ads PPC Campaigns that generate new business, service uptake and product sales. I also specialise in Google Analytics (GA), Google MyBusiness (GMB), and SEO (Search Engine Optimisation).

Google Ads PPC

Google Ads Search Certified, I will set up and run your Google Ads PPC Campaigns for you. Service includes ad hoc and monthly reporting on KPIs such as driving website traffic, Audience, Conversions and ROAS.


I will work with you to audit your website and make recommendations to Search Engine Optimise it, both in terms of On-page SEO and Technical SEO. This will improve your Google Search Ranking.

Google MyBusiness

If your Google My Business (GMB) listing doesn’t appear in the Top 3 Map Results on Google you’re missing out on traffic, footfall and potential custom. I’ll work with you to improve and optimise your Google MyBusiness listing and gain Reviews. This boosts your presence in local Google Business search results and increases the visibility and findability of your business.

Social Media Management

Too busy to do social media yourself? Giles Metcalfe Digital can manage your social media for you. My specialisms include Social Media Strategy, Social Media Account Management and Social Media Advertising. I’ve managed many effective social media channels for clients in Leek and elsewhere, on LinkedIn, Facebook, Instagram and Twitter. KPIs include increasing Connection numbers, posting content and increasing Engagement, driving traffic to your website, and Lead Generation on LinkedIn etc.

Web Content Creation

Other services include Blogging and Web Content Creation. I will write your blog posts and web content for you. With my extensive copy writer, blogging and article writing experience I deliver well-crafted and keyword-rich text content for your blog or website. Alternatively, I can recommend PR writers and copy writers who will write effective press releases and copy for your website or offline print media.

Digital Marketing Consultancy

Need Digital Marketing Consultancy? I offer consultancy services on specialist marketing channels.

Have you got marketing capabilities in-house? Great. We can still work together.

Do you need help with or advice on digital marketing strategy and specific marketing channels and tasks? I offer ad hoc and on-going Digital Marketing Consultancy services on an advisory basis. Contact me to find out more and discuss your requirements.

Giles Metcalfe Digital Marketing Cow Logo - Digital Marketing services

White Label Services

Whilst I live and work in Leek, Stoke-on-Trent, Staffordshire, and have many local clients, I also work remotely for other clients across the country.

I work on a ‘White Label’ basis for agencies. Agencies in Huddersfield, London, and Nottingham have worked with me previouly, and I currently work for an agency in Stoke. I’m interested in new business working relationships – either one-offs or on-going freelance digital marketing assignments.


I’m proud to be an Associate of Mark Brammar Associates along with:

Mark Brammar AssociatesCathy Bower Photography

Gavin Bowyer – Fine Art & PortraitureThe Capture Factory

Together, we provide a complete, online and offline communication solution for your business, offering written word, photography, art, digital marketing, branding and web design services. We can even source graphic design and print for you.

We’re a one stop shop for all of your marketing and comms needs. Like a traditional full-service design and marketing agency, but more cost-effective and with great customer service. Plus, you will be supporting local, independent sole traders and small businesses.

Each individual business is based in Leek, in the Staffordshire Moorlands. The Capture Factory have their own premises. Everyone else works out of the Creative Hub at the Foxlowe Arts Centre. Find us there.