Digital Marketing that’s ethical but with a bullish approach to ROI
Helping you sell your products and services to people, ethically
Digital marketing helps you sell your products and services to people, but it has a bad rep.
Some people say “How can it be ethical [and sustainable] to flog people a bunch of stuff they don’t need?”
But Marketing is essential to finding customers and clients, and to businesses surviving and thriving. We all have to do it. The question isn’t whether or not you do it, it’s how.
I’m different. My ethical approach to digital marketing puts the person before the sale, and respects people and the planet. I practice those principles myself, and I only want to work with individuals and businesses who do the same.
I’ve agreed to be part of the movement to use marketing as a force for good. However, I still have a bullish (and no bullshit) approach to ROI and ROAS*. In fact, I grew one client’s Sales Revenue by +42% in 2025, using Paid Ads.
*ROI and ROAS means Return On Investment and Return On Ad Spend, in case you were wondering.
See Calendly – Giles Metcalfe for bookable Zoom mini audits and to ‘GET GILES FOR A WHILE’.
I have worked with Giles on a number of occasions. It has always been a pleasure. He is honest, straightforward and hardworking giving excellent service to his clients. And what’s more he gets results. Sales go up and so do profits. I highly recommend him if you want digital marketing that gives an excellent return on investment.
Sean Farrell, Business Consultant, Strategic Business Actions Ltd
Raising awareness of and reducing carbon emissions, one website (and one workshop) at a time
Understand, measure and reduce your website’s Carbon Footprint and the environmental impact of your business or organisation. As part of a wider Net Zero strategy or Carbon Reduction Plan, to gain accreditation, become a supplier, or to simply improve the eco credentials and reputation of your business.
I’d HIGHLY recommend getting in touch with Giles and finding out more about his website carbon audit. It will really open your eyes to the impact your website is having on the environment and then Giles will explain exactly what you can do to make your website leaner and greener.
Alison Petty, Mindset Coach
Many thanks Giles, for your time and insight into helping us work towards a more sustainable digital footprint for the Good Business Charter The first step on our journey!
The Good Business Charter
Digital Marketing Services
Digital Marketing services that help you sell your products and services include:
- Google Ads PPC Campaign Setup and Management (Google Ads Search Certified)
- Existing Google Ads PPC Campaign Audit
- Website SEO Audit
- Website Sustainability Audit
- Keyword Research
- LinkedIn Account Management
- Digital Marketing Strategy Consultancy & Training
- Web Content Creation
- Google Business Profile Listing Optimisation
Google Ads PPC
If someone you knew said “give me a £1 coin and I’ll swap it for a fiver, a tenner, or even a £20 or a few £50 notes” what would you think?
Whatever your first thoughts are in that scenario, that is essentially how Google Ads PPC works.
Whilst there’s no iron clad guarantee of getting a return on your investment (ROI) with a Google Ads PPC Campaign, and be especially wary of anyone who promises you the moon on a stick, it can give you great Return On Ad Spend (ROAS) – e.g. money back in sales revenue for every pound spent on Ad Clicks.
So, if you’ve got a bit of money to spend and you’re willing to take a risk on it, try a Google Ads PPC Campaign to drive traffic to your website and increase your product sales and service offering take-up.
Remember your budget has to cover Ad Spend payable directly to Google, as well as my PPC Campaign Setup and Management Fees too.
Search Certified Google Ads Account Manager
As a Search Certified Google Ads Account Manager, I will set up and run your Google Ads PPC Campaigns for you when you need effective, responsive and communicative Account Management.
Already have an active PPC Campaign but it isn’t working well? Don’t worry, because I will work with you and optimise it and improve your ROI/ROAS via an Existing Google Ads PPC Campaign Audit session where I go through everything with you.
PPC Packages from £250 per month*
An Existing Google Ads PPC Campaign Audit is £99
*Again, your budget has to cover Ad Spend payable directly to Google, as well as my PPC Campaign Setup and Management Fees at £250 per month.
Website SEO
Got a website already but visitor numbers are low? Or, visitor numbers are OK but enquiries, leads and sales are low? An SEO Audit of your website identifies problem areas and where improvements can be made. My report covers both On-page SEO and Technical SEO, and includes action points. As a result of fixing those action points, your Google Search Ranking will improve and your website traffic will increase. You will potentially get more Leads and Sales too.
An SEO Audit costs from £275
See Calendly – Giles Metcalfe for bookable Zoom SEO mini audits.
Standalone Keyword Research & Reporting
Keywords and search terms indicate searcher intent to buy a product or service. Using various online tools to discover words and phrases that are being searched for on Google and that are related to the products and services on your website, the research identifies candidates for inclusion to boost your on-page SEO. Keyword Research is also useful as an exercise done before you start a PPC Campaign. Search Volume, CPC, SERP Features and other metrics are also included in the Report. Be visible for a wider range of keywords and search terms, increase your traffic and, in addition, achieve better rankings and higher PPC Quality Scores.
Standalone Keyword & Search Term Research costs from £275
See Calendly – Giles Metcalfe for bookable Zoom mini content audits.
LinkedIn Management
LinkedIn is a cost-effective way of raising your personal profile and brand awareness, driving traffic to your website, as well as generating leads. Too busy to do LinkedIn yourself? I’ll manage your LinkedIn Posts for you. KPIs to measure success include increasing Connection and Follower numbers, as well as upping Engagement and number of Leads too.
LinkedIn Management Packages from £100
See Calendly – Giles Metcalfe for bookable events.
Digital Marketing Consultancy & Training
Do you need help and support with digital marketing strategy or training on specific marketing channels and tasks? For instance, how to increase Enquires and Sales? Yes? Then get Digital Marketing Consultancy and advice by booking a Power Hour with me. However, if an hour isn’t long enough, book a 2 Hour 30 Minute, Half Day or Full Day session instead.
A Power Hour is £99
An existing Google Ads PPC Campaign Audit is £99
2-Hour Consultancy Session is £250
Half Day is £275
Full day is £550
See Calendly – Giles Metcalfe for bookable Zoom Consultancy and Training Sessions.
Web Content Creation
Better web content gets your message across more effectively, also boosting your SEO too. Also, it improves the quality score for your PPC Campaign. When you need a blog or web content writing, I deliver well-crafted and keyword-rich copy.
£POA
Google Business Profile
If your Google Business Profile (GBP) listing doesn’t appear in the Top 3 Map Results on Google then you’re missing out on traffic, footfall and potential customers. You’ll improve your Google Business local search rankings by working with me and optimising your listing, and also by me telling you how to get more positive Reviews. As a result, you’re more visible in local Google Business search results. That boosts the find-ability of your business. Consequently, you get more phone calls and enquiries, footfall and sales.
GBP Optimisation from £99
See Calendly – Giles Metcalfe for bookable Zoom Google Business Profile mini audits.
Freelance White Label Services for Agencies
Got a client with specific digital marketing requirements that you can’t service in-house? If so, outsource the work to a specialist Freelancer like me. I work with agencies on a ‘White Label’ basis. I do the specialised work and charge you my rate, however you still keep and manage the client and charge them your agency fees.
£POA
See Calendly – Giles Metcalfe to schedule a chat about your requirements.
Helping you reduce carbon, through Audits and Workshops
Get a Website Sustainability Audit
Question. Do you know how much CO2e your website produces? I do, and you should too, because clients, customers and consumers care about your sustainability credentials, including your carbon footprint.
Even the smallest businesses produce carbon emissions. Through their premises, the vehicles they use, their supply chain, and even their website.
Every time your website is visited, carbon is generated as a result of the electricity used to load, send and view a web page. Complex and bloated websites need more electricity to load, hence a bigger climate impact. The average website produces 6.8 grams of CO2e per page view. That’s more than six times the recommended benchmark of 1g of CO2e or less per page view. Therefore, a website with 10,000 page views per month would produce 816kg of CO2e per year. That’s a significant amount.
So, what can you do to understand, measure and reduce it to lessen your website’s climate impact? Making your website leaner, cleaner and greener isn’t difficult. It just takes a little time and effort.
Start by getting a guided audit of your website and learn how yours scores against the report card ratings (A+ to F), understand and measure it’s carbon footprint, and discover the specific areas for improvement and reduction (with key action points).
Website Carbon Footprint Audit (per session) – £99 (£75 for Registered Charities and CICs)
See Calendly – Giles Metcalfe for bookable Zoom Website Carbon Footprint Audits (including for Registered Charities and CICs).
