Giles Metcalfe Digital Marketing

Giles Metcalfe Digital: Marketing Services, Croston, Lancashire

Now based in Croston, Lancashire, I am a self-employed freelance Digital Marketing specialist. Want to get your website on Page 1 of the Google search results? I can help you achieve that and drive traffic to your key Landing Pages through Google MyBusiness, SEO, PPC and social media.

Giles MetcalfeFSB Member

Freelance HeroesGood Business Charter Accredited

Digital Marketing Services

  • Google Ads PPC (Google Ads Search Certified)
  • Google My Business listing optimisation
  • SEO (Search Engine Optimisation- On-page & Technical)
  • Social Media Account Management
  • Digital Marketing Strategy Consultancy
  • Web content creation

All of these digital marketing techniques help you to sell your products and services to people, via various online marketing channels.

Google Ads PPC

Google Ads Search Certified, I will set up and run your Google Ads PPC Campaigns for you. This will drive more traffic to your website and potentially increase enquiries, leads and sales. Already have an active PPC Campaign but it isn’t working well? I will optimise it and improve your ROI/ROAS.

Google MyBusiness

If your Google MyBusiness (GMB) listing doesn’t appear in the Top 3 Map Results on Google you’re missing out on traffic, footfall and potential custom. If that’s the case, I’ll work with you to improve and optimise your Google MyBusiness listing and gain positive Reviews. This boosts your presence in local Google Business search results and increases the visibility and findability of your business.


I will do an SEO audit of your website and make recommendations to Search Engine Optimise it. My report covers On-page SEO and Technical SEO, with action points. Applying them will improve your Google Search Ranking and increase your website traffic.

Social Media Management

Too busy to do social media yourself? Giles Metcalfe Digital will manage your social media for you. KPIs include increasing Connection and Follower numbers, upping Engagement, raising brand awareness, driving traffic to your website, and lead generation, etc.

Digital Marketing Consultancy

Do you need help with or advice on digital marketing strategy and specific marketing channels and tasks? I offer Digital Marketing Consultancy services on an advisory basis, so contact me to discuss your requirements with regards to digital marketing.

Web Content Creation

Need a blog or web content writing? I will write your blog posts and web text content for you, delivering well-crafted and keyword-rich copy. Alternatively, I can recommend trusted PR and copy writers who will write effective press releases for newspapers, as well as copy for website or print media use, for example.

Giles Metcalfe Digital Marketing Cow Logo - Digital Marketing services

Freelance White Label Agency Services

Has your client got specific digital marketing requirements that you can’t service in-house? If so, outsource the work to a specialist Freelancer.

I work with agencies on a ‘White Label’ basis. This means that I do the specialised work and charge you my rate whilst you retain the client and charge them your agency fees with your margin on top.


I’m proud to be an Associate of Mark Brammar Associates, along with Cathy Bower Photography, Gavin Bowyer Fine Art & Portraiture, and The Capture Factory, who are all based in Leek, Staffordshire.Mark Brammar AssociatesCathy Bower Photography

Gavin Bowyer – Fine Art & PortraitureThe Capture Factory

Together, we provide a complete, online and offline communication solution for your business, offering written word, photography, art, digital marketing, branding and web design services. As well as all that, we will even source graphic design and print for you.

We’re a one stop shop for all of your marketing and comms needs. So, we’re like a traditional full-service design and marketing agency but more cost-effective and with great customer service too. In addition, you will be supporting local, independent freelancers, sole traders and small businesses.