Digital Marketing that’s ethical but with a bullish approach to ROI
Helping you sell your products and services to people, ethically
Digital marketing helps you sell your products and services to people, but it has a bad rep.
Some people say “How can it be ethical [and sustainable] to flog people a bunch of stuff they don’t need?”
But Marketing is essential to finding customers and clients, and to businesses surviving and thriving. We all have to do it. The question isn’t whether or not you do it, it’s how.
I’m different. My ethical approach to digital marketing puts the person before the sale, and respects people and the planet. I practice those principles myself, and I only want to work with individuals and businesses who do the same.
I’ve agreed to be part of the movement to use marketing as a force for good. However, I still have a bullish (and no bullshit) approach to ROI and ROAS*. In fact, I grew one client’s Sales Revenue by +42% in 2025, using Paid Ads.
*ROI and ROAS means Return On Investment and Return On Ad Spend, in case you were wondering.
See Calendly – Giles Metcalfe for bookable Zoom mini audits and to ‘GET GILES FOR A WHILE’.
I have worked with Giles on a number of occasions. It has always been a pleasure. He is honest, straightforward and hardworking giving excellent service to his clients. And what’s more he gets results. Sales go up and so do profits. I highly recommend him if you want digital marketing that gives an excellent return on investment.
Sean Farrell, Business Consultant, Strategic Business Actions Ltd
Many thanks Giles, for your time and insight into helping us work towards a more sustainable digital footprint for the Good Business Charter The first step on our journey!
The Good Business Charter
Digital Marketing Services
Digital Marketing services that help you sell your products and services include:
- Google Ads PPC Campaign Setup and Management (Google Ads Search Certified)
- Existing Google Ads PPC Campaign Audit
- Website SEO Audit
- Website Sustainability Audit
- Keyword Research
- LinkedIn Account Management
- Digital Marketing Strategy Consultancy & Training
- Web Content Creation
- Google Business Profile Listing Optimisation
Freelance White Label Services for Agencies
Got a client with specific digital marketing requirements that you can’t service in-house? If so, outsource the work to a specialist Freelancer like me. I work with agencies on a ‘White Label’ basis. I do the specialised work and charge you my rate, however you still keep and manage the client and charge them your agency fees.
£POA
See Calendly – Giles Metcalfe to schedule a chat about your requirements.
