Digital Marketing that’s ethical but with a bullish approach to ROI
Helping you sell your products and services to people, ethically
Digital marketing helps you sell your products and services to people, but it has a bad rep.
I’m different. My ethical approach to digital marketing puts the person before the sale, and people and the planet before profit. I practice those principles myself, and I only want to work with individuals and businesses who do the same. However, I still have a bullish (and no bullshit) approach to ROI and ROAS*.
*ROI and ROAS means Return On Investment and Return On Ad Spend, in case you were wondering.
Some people say “How can it be ethical [and sustainable] to flog people a bunch of stuff they don’t need?”
Marketing is essential to finding clients, and to a business surviving. We all have to do it. The question isn’t whether or not you do it, it’s how.
If you’re looking for a freelancer and would like to work with somebody who shares your values then I thoroughly recommend Giles.
Sam Agnew, Everyday People and the Good Business Charter
I have worked with Giles on a number of occasions. It has always been a pleasure. He is honest, straightforward and hardworking giving excellent service to his clients. And what’s more he gets results. Sales go up and so do profits. I highly recommend a call to him if you want digital marketing that gives an excellent return on investment.
Sean Farrell, Business Consultant, Strategic Business Actions Ltd
Raising awareness of and reducing carbon emissions, one website (and one workshop) at a time
Understand, measure and reduce your website’s Carbon Footprint and the environmental impact of your business or organisation. As part of a wider Net Zero strategy or Carbon Reduction Plan, to gain accreditation, become a supplier, or to simply improve the eco credentials and reputation of your business.
I’d HIGHLY recommend getting in touch with Giles and finding out more about his website carbon audit. It will really open your eyes to the impact your website is having on the environment and then Giles will explain exactly what you can do to make your website leaner and greener.
Alison Petty, Mindset Coach
Many thanks Giles, for your time and insight into helping us work towards a more sustainable digital footprint for the Good Business Charter The first step on our journey!
The Good Business Charter
Digital Marketing Services
Digital Marketing services that help you sell your products and services include:
- Google Ads PPC Campaign Setup and Management (Google Ads Search Certified)
- Existing Google Ads PPC Campaign Audit
- Website SEO Audit
- Website Sustainability Audit
- Keyword Research
- LinkedIn Account Management
- Digital Marketing Strategy Consultancy & Training
- Web Content Creation
- Google Business Profile Listing Optimisation
I am always impressed with the empathy, care and compassion he treats each and everyone of his clients.
Giles thinks outside the box and constantly looks at different ways to online market a business.
He is a very popular Federation of Small Businesses Member, whose reputation is second to none.
Highly recommended to connect and have a chat if you are looking for online marketing for your business.Darren Gallimore, Federation of Small Businesses
Google Ads PPC
If someone you knew said “give me a £1 coin and I’ll swap it for a fiver, a tenner, or even a £20 or a few £50 notes” what would you think?
Whatever your first thoughts are in that scenario, that is essentially how Google Ads PPC works.
Whilst there’s no iron clad guarantee of getting a return on your investment (ROI) with a Google Ads PPC Campaign, and be especially wary of anyone who promises you the moon on a stick, it can give you great Return On Ad Spend (ROAS) – e.g. money back in sales revenue for every pound spent on Ad Clicks.
So, if you’ve got a bit of money to spend and you’re willing to take a risk on it, try a Google Ads PPC Campaign to drive traffic to your website and increase your product sales and service offering take-up.
Remember your budget has to cover Ad Spend payable directly to Google, as well as my PPC Campaign Setup and Management Fees too.
Search Certified Google Ads Account Manager
As a Search Certified Google Ads Account Manager, I will set up and run your Google Ads PPC Campaigns for you when you need effective, responsive and communicative Account Management.
Already have an active PPC Campaign but it isn’t working well? Don’t worry, because I will work with you and optimise it and improve your ROI/ROAS via an Existing Google Ads PPC Campaign Audit session where I go through everything with you.
PPC Packages from £250 per month*
An Existing Google Ads PPC Campaign Audit is £99
*Again, your budget has to cover Ad Spend payable directly to Google, as well as my PPC Campaign Setup and Management Fees at £250 per month.
I had the pleasure of working with Giles on setting up my Google Ads campaigns, and I must say that his knowledge and guidance were instrumental in achieving remarkable results. Giles demonstrated a deep understanding of the platform and its nuances, which saw a four-fold return on our initial investment.
Michael Craddock, Marketing Manager
Website SEO
Got a website already but visitor numbers are low? Or, visitor numbers are OK but enquiries, leads and sales are low? An SEO Audit of your website identifies problem areas and where improvements can be made. My report covers both On-page SEO and Technical SEO, and includes action points. As a result of fixing those action points, your Google Search Ranking will improve and your website traffic will increase. You will potentially get more Leads and Sales too.
An SEO Audit costs from £275
See Calendly – Giles Metcalfe for bookable Zoom SEO mini audits.
Standalone Keyword Research & Reporting
Keywords and search terms indicate searcher intent to buy a product or service. Using various online tools to discover words and phrases that are being searched for on Google and that are related to the products and services on your website, the research identifies candidates for inclusion to boost your on-page SEO. Keyword Research is also useful as an exercise done before you start a PPC Campaign. Search Volume, CPC, SERP Features and other metrics are also included in the Report. Be visible for a wider range of keywords and search terms, increase your traffic and, in addition, achieve better rankings and higher PPC Quality Scores.
Standalone Keyword & Search Term Research costs from £275
See Calendly – Giles Metcalfe for bookable Zoom mini content audits.
Amazing and soooo much detail (I love it). I just wanted to say thanks for the work.
Chris Naylor, Bnode
LinkedIn Management
LinkedIn is a cost-effective way of raising your personal profile and brand awareness, driving traffic to your website, as well as generating leads. Too busy to do LinkedIn yourself? I’ll manage your LinkedIn Posts for you. KPIs to measure success include increasing Connection and Follower numbers, as well as upping Engagement and number of Leads too.
LinkedIn Management Packages from £100
See Calendly – Giles Metcalfe for bookable events.
Giles is excellent. He always seeks fresh and engaging content for my Linkedin profile when I don’t have the time to write or record content. Giles has helped me engage with many people and open up opportunities through very relevant thought-provoking posts.
Richard Gilmartin, Lecturer and Creative Coach
Digital Marketing Consultancy & Training
Do you need help and support with digital marketing strategy or training on specific marketing channels and tasks? For instance, how to increase Enquires and Sales? Yes? Then get Digital Marketing Consultancy and advice by booking a Power Hour with me. However, if an hour isn’t long enough, book a 2 Hour 30 Minute, Half Day or Full Day session instead.
A Power Hour is £99
An existing Google Ads PPC Campaign Audit is £99
2-Hour Consultancy Session is £250
Half Day is £275
Full day is £550
See Calendly – Giles Metcalfe for bookable Zoom Consultancy and Training Sessions.
Not only does Giles excel at digital marketing and getting you where you want to be but he is also extremely good at training you to be able to do it yourself. He is incredibly diligent at getting it right and making sure you understand the tools being used.
Neil Woodley, Sales Manager, Randtronics
Web Content Creation
Better web content gets your message across more effectively, also boosting your SEO too. Also, it improves the quality score for your PPC Campaign. When you need a blog or web content writing, I deliver well-crafted and keyword-rich copy.
£POA
Google Business Profile
If your Google Business Profile (GBP) listing doesn’t appear in the Top 3 Map Results on Google then you’re missing out on traffic, footfall and potential customers. You’ll improve your Google Business local search rankings by working with me and optimising your listing, and also by me telling you how to get more positive Reviews. As a result, you’re more visible in local Google Business search results. That boosts the find-ability of your business. Consequently, you get more phone calls and enquiries, footfall and sales.
GBP Optimisation from £99
See Calendly – Giles Metcalfe for bookable Zoom Google Business Profile mini audits.
Giles has been instrumental in raising the profile of my own business in the local area [through Google Business Profile and LinkedIn], which of course has led to increased activity and a 600% Return on Investment. For sure I hold no hesitation in recommending Giles to look after your Social Media [LinkedIn].
Jed Eatough, Director of Growth 4 Businesses Ltd Group (Retired)
Helping you reduce carbon, through Audits and Workshops
Get a Website Sustainability Audit
Question. Do you know how much CO2e your website produces? I do, and you should too, because clients, customers and consumers care about your sustainability credentials, including your carbon footprint.
Even the smallest businesses produce carbon emissions. Through their premises, the vehicles they use, their supply chain, and even their website.
Every time your website is visited, carbon is generated as a result of the electricity used to load, send and view a web page. Complex and bloated websites need more electricity to load, hence a bigger climate impact. The average website produces 6.8 grams of CO2e per page view. That’s more than six times the recommended benchmark of 1g of CO2e or less per page view. Therefore, a website with 10,000 page views per month would produce 816kg of CO2e per year. That’s a significant amount.
So, what can you do to understand, measure and reduce it to lessen your website’s climate impact? Making your website leaner, cleaner and greener isn’t difficult to do. It just takes some time and effort.
Start by getting a guided audit of your website and learn how yours scores against the report card ratings (A+ to F), understand and measure it’s carbon footprint, and discover the specific areas for improvement and reduction (with key action points).
Website Carbon Footprint Audit (per session) – £99 (£75 for Registered Charities and CICs)
See Calendly – Giles Metcalfe for bookable Zoom Website Carbon Footprint Audits (including for Registered Charities and CICs).
If you would like to reduce the negative impact of your website, I recommend you speak to Giles Metcalfe who is an expert on this stuff and can offer you a website sustainability audit so you can clean up your act. Go on! What have you got to do that’s more important than this?
Zena Barrick, website design for small business
Carbon Reduction Workshops
Carbon Literacy
I am Certified Carbon Literate, and in the process of becoming a Carbon Literacy Facilitator (CLF), helping to Facilitate and deliver Carbon Literacy training.
CRAB – Carbon Reduction Action Box
CRAB stands for Carbon Reduction Action Box. It’s a simple, high-speed, fun, in-person workshop. It’s for any small business or organisation looking for a Carbon Reduction Plan.
“I found the workshop hugely insightful, especially comparing where I thought the highest emissions for my business come from to where they actually do! It’s a brilliant starting point for building your carbon reduction plan, taking away the scary element of not knowing where to begin or how to find the important info!”
Freelance White Label Services for Agencies
Got a client with specific digital marketing requirements that you can’t service in-house? If so, outsource the work to a specialist Freelancer like me. I work with agencies on a ‘White Label’ basis. I do the specialised work and charge you my rate, however you still keep and manage the client and charge them your agency fees.
£POA
See Calendly – Giles Metcalfe to schedule a chat about your requirements.
The Ethical Move Pledge
I’ve taken the Ethical Move Pledge, and I am committed to the following promises:
As an Ethical Marketer, I put the person before the sale.
I respect you and your privacy. Accordingly, I will help you make the best choice for your needs, not mine.
As an individual, I will communicate inclusively, truthfully, and clearly.
Basically, I won’t confuse you or hide information from you. I will help all audiences feel welcome.
As a Freelancer, I take responsibility for my part in changing the marketplace.
I recognise the need to break the cycle of consumerism. In addition to taking a stand on which platforms I use, I will continuously review my sales and marketing techniques and best practice to ensure they benefit the common good.
So, I’m asking you to hold me accountable. Reach out to me, especially if you see me not honouring my pledge.
Federation of Small Businesses
I’m also a Member of the Federation of Small Businesses.
The Good Business Charter
I’m accredited by the Good Business Charter (GBC), another example of my commitment to ethical marketing and good business practices. I’m also proud to be an Ambassador for the GBC.
Association of Sustainability Practitioners (ASP)
Through my carbon reduction work, I’m also a Member of the Association of Sustainability Practitioners (ASP).
Reducing atmospheric carbon & supporting bio-diversity
Carbon Trap
As a Champion Trapper, and Proud Member of Carbon Trap, I’m fully committed to reducing atmospheric carbon, also helping to attract and protect bio-diversity wildlife species through wildflower planting initiatives.
TreeWilder
Also, as a TwoWilder subscriber through TreeWilder, I’m saving up to 10 tonnes of CO2 per year and helping restore wild forests and peatland habitats, protect existing tropical forest habitats, support reduction of greenhouse gas emissions and invest in impactful renewable energy projects.
9 Trees
Giles Metcalfe Digital is supporting the climate fightback by supporting non-profit 9Trees CIC as part of their Champion Programme.
9Trees plants biodiverse woodlands throughout the UK and nurtures them for 50 years!
For individuals or companies to balance your carbon footprint whilst creating lovely UK-based nature reserves you can visit!
