Giles Metcalfe Digital Marketing

Giles Metcalfe Digital: Marketing Services, Lancashire

As a self-employed freelance Digital Marketing specialist, I help you sell your products and services to people.

Want to get your website on Page 1 of the Google search results? Buy a PPC Package off me or a Website SEO Review.

Want to drive traffic to your key Landing Pages? Combine a great Google My Business listing with good SEO, effective Pay Per Click Advertising and engaging Social Media too.

As an added benefit, as well as increased website visits, you will potentially get more Leads and Sales too.

Giles MetcalfeFSB Member

Freelance Heroes

Good Business Charter AccreditedDigital Marketing Services

  • Google Ads PPC (Google Ads Search Certified)
  • Google My Business listing optimisation
  • SEO (Search Engine Optimisation: On-page & Technical)
  • Social Media Account Management
  • Digital Marketing Strategy Consultancy
  • Web Content Creation

Google Ads PPC

PPC Ads drive more traffic to your website as well as potentially increasing enquiries, leads and sales. As a Search Certified Google Ads Account Manager, I will set up and run your Google Ads PPC Campaigns for you. Already have an active PPC Campaign but it isn’t working well? Don’t worry, I will optimise it and aim to improve your ROI/ROAS*.
*ROI and ROAS means Return On Investment and Return On Ad Spend if you were wondering.

PPC Packages from £750

Google My Business

If your Google My Business listing doesn’t appear in the Top 3 Map Results on Google you’re missing out on traffic, footfall and potential custom too. I’ll work with you to improve and optimise your Google My Business listing and tell you how to gain more positive Reviews. As a result, you’re more visible in local Google Business search results, which boosts the find-ability of your business.

GMB Profile Optimisation from £50

SEO Audit

Got a website already but visitor numbers are low? Or, visitor numbers are OK but enquiries, leads and sales are low? If so, an SEO audit of your website identifies problem areas and where improvements can be made. My report covers both On-page SEO and Technical SEO, and includes action points. As a result of fixing those action points, your Google Search Ranking will improve and, as a result, your website traffic will increase.

An SEO Audit costs from £175

Standalone Keyword & Search Term Research & Reporting

Keywords and search terms indicate searcher intent to buy a product or service. Using various online tools to discover words and phrases that are being searched for on Google and that are related to the products and services on your website, the research identifies candidates for inclusion to boost your on-page SEO. Keyword Research is also useful as an exercise done before you start a PPC Campaign. The tools generate keyword ideas for one seed keyword or search term. Search Volume, CPC, SERP Features and other metrics are included in the Report. Be visible for a wider range of keywords and search terms, increase your traffic and achieve better rankings and higher PPC Quality Scores.

Standalone Keyword & Search Term Research costs from £175

Social Media Management

Social Media is a cost-effective way of raising brand awareness, driving traffic to your website, as well as generating leads. Too busy to do social media yourself? I’ll manage your social media channels for you. KPIs to measure success include increasing Connection and Follower numbers, as well as upping Engagement and number of Leads too.

Social Media Packages from £100

Digital Marketing Consultancy

Do you need help and support with digital marketing strategy or specific marketing channels and tasks? For instance, how to increase Enquires and Sales? If the answer is yes, get Digital Marketing Consultancy and advice by booking a Power Hour with me, or, if an hour isn’t long enough, a Half Day or Full Day session.

Power Hour is £99
Half Day is £175
Full day is £350

Web Content Creation

If you need a blog or web content writing, I deliver well-crafted and keyword-rich copy. Better web content gets your message across more effectively, and it also boosts your SEO too. Also, it improves the quality score for your PPC Campaign. Alternatively, I can recommend trusted PR and copywriters who write effective press releases for newspapers and print media, as well as copy for websites.


Giles Metcalfe Digital Marketing Cow Logo - Digital Marketing services

Freelance White Label Agency Services

Got a client with specific digital marketing requirements that you can’t service in-house? If so, outsource the work to a specialist Freelancer like me. I work with agencies on a ‘White Label’ basis, which means I do the specialised work and charge you my rate, but you still keep and manage the client and charge them your agency fees.



I’m working with the Socially Grown agency, as a Freelance PPC Manager. Socially Grown is a Staffordshire based growth agency, but they work with clients from all over the world. They create digital products, marketing campaigns and experiences that boost awareness and supercharge sales.