Giles Metcalfe Digital – Social Media & Digital Marketing Services
Giles Metcalfe Digital can offer you various Social Media and Digital Marketing Services, including Social Media Account Management, Social Media Advertising Campaigns (PPC), SEO, and Google Ads PPC (Google Ads Search Certified) and Google Analytics.
Social Media Account Management
Not convinced of the real benefits of social media as part of an integrated digital marketing strategy? According to Hubspot, 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses, while 80% of marketers indicated that their social media efforts increased traffic. With these types of statistics, the benefits of social media marketing can no longer be ignored.
I can manage your social media presence through the individual channels such as LinkedIn, Facebook, Twitter and Instagram, or combine the disparate accounts then manage and automate them through tools such as Sprout Social or Hoot Suite.
Updates can be scheduled in advance. The effectiveness of the messages you put out can be tracked and response and engagement measured. Reporting is quick and easy with clear and concise dashboards and all the statistics you could ever want.
Social Media Advertising
The main Social Media platforms such as Facebook, LinkedIn, Instagram and Twitter also offer the opportunity to advertise on them. These platforms offer advanced yet affordable advertising options that allow you to reach out to potential customers without spending exorbitant amounts of money on advertising. Paid Ads don’t cost a lot and can increase exposure and visibility dramatically. It’s quick, easy and cost effective to use these platforms. You can engage me to create and manage all Social Media Advertising activity for you.
Google Ads Pay Per Click (PPC)
As a Certified Google Ads Search professional I can create and administer effective Google Ads PPC Campaigns to drive traffic to your website.
If you’re unsure of the benefits of PPC and the potential return on investment (ROI) then let me try and convince you. The competition for visibility on the first page of the search results in Google and other search engines is fierce. Alongside organic search engine optimization (SEO), pay-per-click (PPC) can get you not only onto the first page of results but at or towards the top of that page, ahead of your competition (depending on your budget levels and spend, of course). If you’re not there already, rest assured that your peers will be.
“But I’m already focusing on the organic search side”, you say? Well then, why not take it to the paid side as well? Studies show that pay-per-click also has a positive impact on organic rankings and click-through rate in many cases.
Did you know that the presence of ads reduces the click-through rate of the first organic result by around 30 percent — so even if you achieve a number one ranking, you’re missing out on clicks if you aren’t visible within paid results, too.
Aside from all of the studies on how PPC can drive real results for all types of brands and companies that I can quote to you, you should also consider the benefits of PPC advertising in general.
These benefits and advantages revolve around the amount of control and visibility that PPC offers you in your digital marketing efforts. The straightforward nature of PPC puts you in the driver’s seat, arguably more so than most other forms of advertising and marketing. Also, when done right, the benefits outweigh the risks. You only spend what you can afford to spend. I will work with you to make your PPC budget work hard for you and bring back an excellent ROI.
Unlike organic SEO, PPC can show results very quickly. We all know how important organic search traffic is for long-term website marketing as part of a digital marketing service. However, it has a longer cycle to prove ROI. PPC can show results fast, and give you a good return on Ad spend (ROAS). You can start a PPC campaign on Monday and literally start seeing results in terms of traffic and conversions within 24 hours (depending on a variety of factors, obviously).
Good PPC takes skill. Great PPC takes strategy, a thorough understanding of the advertising platforms, a solid knowledge of rules and guidelines, and a little creativity and marketing sense. I have a wealth of knowledge and experience in this field. You can place your trust in a well-established, credible and reputable Google Ads Search Certified freelancer who wants to work with you for the lifespan of your business.
Search Engine Optimisation (SEO)
For some people, SEO can be a minefield of myths, misinformation and conflicting advice, but SEO when done properly can be an effective boost to your organic search engine ranking, and have a beneficial knock-on effect for PPC campaigns. Giles Metcalfe Digital can review your existing web content and make improvements to bring your SEO up to scratch.
Blogging & Web Content Creation
With a wealth of blogging and web content creation and CMS experience, I can work with you to create compelling keyword rich and search term rich copy for your blog and website, which makes for effective SEO.
Here at Giles Metcalfe Digital, I primary work on freelance digital marketing assignments for my clients on an ad hoc and ongoing basis, at my hourly rate, but I also undertake full days consultancy work at my day rate. If you would like advice and training on social media, PPC and SEO whilst keeping those digital marketing functions in-house rather than outsourcing them, I can deliver informative and effective consultancy to you and your team at your site or a location to suit.
Contact me to find out more about my Digital Marketing Services
Contact me to find out more about my integrated and affordable Digital Marketing Services and consultancy, today.